Brad Aaron Design

This self-care focused direct mailer was sent to Fred Meyer Jewelers customers with a removable 25% off card attached. It showcased the Summer Bridal jewlery line and featured typeography blended with floral photography.

In store window, counter and aisle signs for Fred Meyer Jewelers' Mother’s Day, Father’s Day and Graduation collections.

The direct mailer for Fred Meyer Jewelers' Mother’s Day, Father’s Day and Graduation collections.

"Taste of the Holidays" is a recipe book. It compiled contributions from the Coraggio Group staff into a gift for their 2023 Holiday Party.

A printed backdrop, podium, flyer and postcard for an Alight Solutions trade show booth.

This mailer is a luxe, printed invitation sent to the employees of CBRE to encourage utilization of Compass Professional Health Services. They wanted a sophisticated, attention-grabbing piece that included a letter from their Global Director of Human Resources, a Health Pro business card and an outline of Compass’ offerings. I used die cuts, foil stamping and a belly band to create a multi-faceted set of postcards - requiring user interaction. It appears it was successful as utilization increased 300% the month after these were delivered.

This piece was also made an annual, consistent addition to CBRE’s benefits promotion - even though it was initially intended to be a one-off project.

The Health Activation Conference was an annual event that Compass Professional Health Services held to inform clients and potential customers of their services, as well as educate regarding developments in the industry.

These materials were used to brand and promote the event in 2017. Everything was based on the concept of elevation. A mindset, approach and execution that existed above competition and current trends. There was a desire to convey a sense of modernity and simplicity while illustrating the perspective of the company.

The project included a logo, invitation, postcard set, pop-up banners, digital designs for monitors and video screens, custom S’Well water bottles and all table settings and meeting materials.

How do you make statistics engaging? You make them dynamic.
These are examples of case study flyers—which use lifestyle photography and modular graphic elements to imply a kinetic visual and capture the attention of the reader.

A printed book utilizing embossing and die-cutting techniques. It was distributed at Compass meetings to illustrate strategies.

A printed, fabric backdrop for Compass Professional Health Services booth at tradeshows.

A printed and digital instructional flyer for Alight Solutions.

A print and digital flyer to engage Compass legacy clients, now with service through Alight Solutions—to inform them Open Enrollment is coming and to share their Health Pro’s contact information. Also included are alternate orientations for Powerpoint slides.

Large-scale event banners (51 x 118 in.) for Merck Serono's event The Gloves Are Off.

Photography by Mike Morgan

Invitation for The Dallas Zoo's Zoo To Do 2012 fundraiser.

Included were a custom, thermograpohy-printed set of "playing cards," envelope, bellyband, RSVP note and envelope and tshirts. This invitation won a 2013 Gold AAF Dallas ADDY Award for Collateral Material/Special Event Material/Invitation, a Bronze 2013 Tenth District ADDY Award for Collateral Material/Special Event Material/Invitation and a Bronze Medal at the 2013 DSVC Awards.

Full-page magazine ads for the National Museum of the Pacific War.
Photography by Mike Morgan

A series of posters created to represent each of Weber Shandwick's Texas offices.

In-house, team-building poster designed for Energy Future Holdings. The number 1 is built out of every title of every employee at their company, arranged to form the numeral.

A series of advertisements and postcards made for a sustainable jewelry line designed by Jermtek (Jeremy Reynolds).

Photography by Brad Aaron & Jeremy Reynolds

Promotional postcards for Camp Hero Fitness.

Photograph A by Ammentorp Photography
Photograph B by Rangizzz

Typographic wall art created for Weber Shandwick - 12 X 5 feet

Logo design and concepts for table tops and a full menu.

Student project/mock-up advertisement for pomade.

A Halloween poster/schedule for a repertory movie house.

A student project - concert posters created in an art nouveau theme.

A concept for the invitation to The Dallas Zoo's Zoo To Do 2014 fundraiser - would have utilized original illustrations, die cuts, metallic ink and translucent paper.

Perspectives magazine is published twice annually by Southwestern Medical Foundation. Included here are the front and back covers for the Spring 2013 issue (photography by Mike Morgan), as well as a featured article.
The last 2 images are featured article concepts for the Fall 2012 issue.

Poster and pop-up banner.

Selections from Energy Future Holdings' Employee PACS 2013 Annual Report.

Selections from Energy Future Holdings' Employee PACS 2012 Annual Report and brochures.