Brad Aaron Design

A collection of web advertisements (banners, sliders, email headers & social media posts) to announce Next Adventure stores are now carrying the Birkenstock brand.

Miscellaneous web banners, tiles and social media ads.

Photography by Shab Asgharnia.

At Next Adventure, various brands will go on sale for selected periods of time. These are called “MAP (Minimum Advertised Price) Sales.” I have included examples here of the various email, website slider, banner and social tile assets used to advertise these promotions.

This "Road Map," designed for the The U.S. Civil Rights Trail, is a literal and graphic guide to Coraggio Group's work with the organization. A double-sided poster—laying out Vision, Mission and explaining Strategic Priorities.

The map is intended to create an engaging way to convey a large volume of text and hold the attention of the viewer. It was provided in both digital and printed formats.

This Experience Management Plan was a fully-designed ebook that functioned as a manual for the city of Santa Monica, prepared by Coraggio Group.

It compiled analysis, research, statistics, photography, charts, graphs and more—distilling a wide variety of content into a branded, cohesive digital and printed deliverable.

Collected here are mockups of the printed book, as well as the front and back covers and a sampling of spreads from the document.

Included here is the cover and a selection of spreads from a Situation Assessment, prepared by Coraggio Group. It is a report that compiles research, analysis, data and figures—designed to make a large volume of information easily digestible and aesthetically pleasing.

This assessment was delivered primarily as an ebook, but was also printed.

This ebook was an overview of the Coraggio/Miles Partnership speaker panel and showcased the topics these speakers would present. The book contained biographies for the speakers on the panel, a synopsis of insights and perspectives they would share and logistics charts.

This ebook is a digital Strategic Plan Booklet created for Oregon Forest Resources Institute by Coraggio Group. It served as a visual guide and overview for the plan and insight report. It uses client branding/photography, custom icon sets and charts. A printed option was also available.

This Coraggio Group-branded eBook is an example of the request for proposal's we would submit to prospective clients. These comprehensive, multipage documents were created to be submitted digitally and in print, if requested. They contained an extensive amount of content, multiple graphic requests with disparate formatting needs. I was able to craft a cohesive piece, reminiscent of a travel magazine—with an emphasis on photography and visuals—to keep the reader engaged.

Included here is the front and back covers and a selection of spreads from the San Diego RFP.

“Why Healthcare Navigation” began as a printed book that visualized the benefits of Compass Professional Health Services for its clients. It explained their services, their results and conveyed the company’s culture aesthetically.

“The Digital Experience” was an animated version of the book that lived on Compass’ website. It was also used in pitch meetings and played at conferences.

Design: Brad Aaron
Site/animation: Jeff Jackson

“Adventure for Everyone” is a concept for a social media/blog campaign—intended to highlight the gear sold at Next Adventure and how it is used by their customers.
It is an organic hybrid of advertising, product reviews and storytelling.

The mockups of social tiles and banners included here illustrate how the logo can be used, when combined with photography taken by the influencer, to accentuate and brand the content.

Photography by Toa Heftiba

These user guides are examples of digital, emailed guides intended to ease client requests. They organize large amounts of information and function as instructional documents for Alight/legacy Compass clients.

The Client Portal Guide contains instructions for use of a specific online portal.

The Implementation Guide leads the user through the online Implementation Form and shares their Client Success Account Team’s contact information.

Miscellaneous web banners, tiles and social media ads.

These are examples of monthly emails that were sent to participants of Compass Professional Health Services, and then Alight Solutions after the company was aquired.
Each email focused on a specific “health hint.”

I designed the layouts as well as directed and styled all photographs.

Photography by Thanin Viriyaki

Cover art for an ebook - a guide to gay wedding planning.

Design and type treatments by Brad Aaron
Photography by Shab Asgharnia

Design and layout by Brad Aaron
Photography by Shab Asgharnia

Social media graphics promoting ReTrak's #SelfieStick.

Design, typography and layout by Brad Aaron
Photography by Shab Asgharnia

The 1st image is a concept advertisement for ReTrak's
ANIMALZ headphones line. The following are the social media advertisements that were used on the ReTrak’s Instagram profile.

Lifestyle photography by Shab Asgharnia
Product photography by Trevor Allman

Digital and postcard promotion for ReTrak's Neon Lightning Charger.

Design, typography and layout by Brad Aaron
Photography by Shab Asgharnia

Citrix Webinar Infographic
Symantec Infographic for Best Social Media Practices